This year marks the 15th anniversary of the Pasarela Flamenca in Jerez de la Frontera. The event takes place mid-February every year at the beautiful González Byass Bodega (Tío Pepe). Over 14,000 people attend the Pasarela Flamenca from Thursday to Sunday; it’s ideal for anyone looking to learn more about flamenco culture and the local artisan and designer scene. I attended my first pasarela in 2017 and I’ve been a huge fan ever since!
I look forward to this event every year 💃
The two stand zones are open to the public. You can simply walk into the Tío Pepe Bodega and explore each one. 😉 The stands open Thursday evening at the event commencement ceremony, and are accessible from 12:00 to 22:00 Friday to Sunday (note they’re typically closed for lunch from 14:00 to 16:00).
Each zone features a variety of designers, shops and artisans. You’ll see inventory on display and can browse, buy, meet and greet. I love strolling through the stand zones, admiring the flamenco dresses, accessories and meeting local members of the flamenco community. When attending, you should plan to give yourself an hour or two to see everything. Keep in mind there’s also a bar where you can get snacks, coffee, beer, wine and cocktails…which makes the shopping experience even more enjoyable!
Stand zone: Apóstoles
The runway shows cannot be missed! Usually shows take place back-to-back with a 15 – 30 minute break in between each one. You can preview the runway schedule and choose which designers you want to see. You can purchase your tickets online ahead of time—prices for each fashion show range from €7 to €12.50. Normally, the most anticipated runway shows are scheduled at the end of each day.
Photo: Christian Cantizano | Designer: Twins Emedos
Photo: Christian Cantizano | Designer: Yuyadas
Photo: Christian Cantizano | Designer: Jose Raposo
Quick tips for attending the pasarela
- Get your tickets early—they tend to sell out fast. I’d recommend getting tickets in the front row and towards the end of the runway for the best views. Keep in mind there are pillars and they might block your view.
- Wear comfortable shoes. You’ll want to look your best, but there are cobblestones at the bodega—making it difficult to walk if you’re wearing high heels.
- Dress to impress; you don’t have to be formal by any means, but you’ll notice people who attend are a step above casual. I normally wear black or white jeans with a sweater, boots and a nice coat or jacket for example.
- Plan to spend an hour or two at the stands. Make sure you have enough time to check out all the gorgeous dresses and accessories. I would bring cash as well.
- Arrive at least 15 minutes before the fashion show you plan to attend. Once the show begins they might not let you in; people can’t walk in front of the runway to get to their seats because they’ll block the photographers and videographers in the press section.
- There is a parking garage located directly in front of the bodega; you’ll need to know your license plate number to pay your parking fee using the machines on the first floor.
Check out my reel on Instagram for a recap of highlights from this year’s pasarela: