When it comes to fashion, no one does it quite like the south of Spain. If you’ve had the opportunity to attend a wedding in Andalusia then you know exactly what I’m talking about. 😉 For this reason, I was ecstatic to receive a blogger invitation to attend Sur Fashion Experience—an event celebrating fashion, gastronomy, and tourism here in the south of Spain.
Sur Fashion Experience is hosted at the beautiful Sherry Golf Jerez, a golf course and community located in Jerez de la Frontera, Spain. The event features fashion shows, master classes, exhibitions and round table discussions with local influencers, designers, chefs and bloggers—notable appearances include the iconic Agatha Ruiz de la Prada and Juana Martín.
Attending Sur Fashion Experience
The event is open to the public and there is no cover to see the fashion shows. If you plan to attend it’s important to keep in mind seating is limited—so you may want to show up early for some of the most popular designers. Also, make sure to check out the exhibition zone when you go…it’s a great place to learn about local brands and designers!
My favorite stands in the exhibition zone were Stylopiel and Eva Castilla Shoes. Eva is based in Seville and creates beautiful and unique shoes—you can even have a pair custom-made to your liking. Stylopiel is based in Jerez de la Frontera and specializes in handmade leather bags and accessories. One of the more curious services offered by Stylopiel is incorporating your tattoo(s) into the leather work of their products (visit their website to learn more).
Talento fashion shows
Friday night of the event was all about the region’s young and upcoming designers. Check out my Instagram for videos from each show.
Carmen Moreno presented her collection “Sensuelle” at the event—Sensuelle is inspired by Romanticism and the beautiful female figure.
I really enjoyed Antoné Ballester‘s collection “Vijayee”. My favorite pieces were from his wedding looks—complete with fabulous fascinators!
Nazaret Nieto‘s collection “Mezclas de Civilaciones” was inspired by Greek and Roman times and featured a variety of textures, fabrics and accessories.
Inmaculada Fernández has become synonymous with high-fashion and elegance in her hometown of Jerez. She showcased her collection titled “La Elegancia del Sur” Friday night and it definitely lived up to its name.